Virtual Reality comes to Austin and San Antonio Aquariums
By Kimberly Schaf
The Austin And San Antonio Aquariums have teamed up with UK based Immotion Group VR to bring a once in a lifetime underwater experience to Texas..
Immotion Group’s most recent work was 360-degree video Swimming with Humpbacks, the first instalment in Immotion’s Blue Ocean Aquarium series. Captured by cinematographer Jeff Hester, the film provides a rare glimpse and insight into the giant Humpback whale as they migrate from Antartica to the Kingdom of Tonga during mating season.
We are thrilled to have signed up two major aquariums so quickly after the release of our “Swimming with Humpbacks” VR movie. Demand for immersive ”Edutainment’ is growing, and interest from the zoo and aquarium industry is at an all-time high,” said Rod Findley, Group Commercial Director, Immotion Group in a statement. “Immotion Group can deliver something new and unique to their customers, while also providing valuable ancillary revenue. Working in partnership with larger venues we are able to install a tailored solution at no cost to the venue, rather providing on-going revenue share agreement, creating solid annuity revenues for both parties.”
Due to the interest generated, Immotion Group is developing more content for this new audience as part of its Blue Ocean series of underwater VR experiences, which Swimming with Humpbacks is the first instalment.